Malaysian halal industry players will be aiming to explore and initiate further expansion of halal corridors with businesses from Turkiye with stronger participation in the 9th OIC Halal Expo 2022, to be held in conjunction with the 8th World Halal Summit on 24-27 November 2022 at Istanbul, Turkiye.
Following its success last year, the “Malaysia Showcase” programme will continue this year with My Events International set to play host to more than 35 Malaysian halal-certified businesses and entrepreneurs during this event.
To be hosted for four days, organisers aim to provide a viable platform for Malaysian businesses to showcase their products and services to the global halal market at the Malaysia Showcase Pavilion.
With a total size of 500 sq. meters, the Malaysia Showcase Pavilion will be the largest at the Expo and will showcase products and services from more than 35 Malaysian companies throughout the event.
More than 5,000 visitors visited the pavilion last year and organisers are aiming to attract a larger crowd this year, whilst organising more than 200 B2B meetings involving various sectors, including chambers of commerce, trade associations, and federations, as well as private sector such as importers, retail outlets, supermarkets, and wholesalers.
The recent signing of the Joint Declaration on The Expansion of the Free Trade Agreement between the Malaysian Government and the Government of The Republic of Turkiye, has marked the commitment to boost post-pandemic recovery and economic growth between these two countries.
To be officiated by the Consulate General of Malaysia to Istanbul, H.E Tengku Mohd Dzaraif Raja Abdul Kadir, accompanied by MATRADE Trade Commissioner, Zahiruddin Basiran, the Malaysia Showcase will also feature their famous element of Teh Tarik Session, a relaxing session focusing on topics related to the halal market over freshly-made Teh Tarik.
Participated by more than 500 exhibitors, this year’s OIC Halal Expo will also have the usual conferences and business matching sessions, with organisers aiming to attract more than 35,000 visitors and delegates from more than 20 countries.
Turkiye remains one of the most significant emerging export markets with significant growth potential, as Malaysia recorded a total of RM4.24 billion worth of exports to Turkiye in 2019.
H.E Tengku Mohd Dzaraif Raja Abdul Kadir urges more Malaysian halal-certified companies to take full advantage of the event and create a vision for other businesses to communicate, collaborate, and share information to expand, enhance, and strengthen their businesses with other parts of the world.
“It is hoped that more Malaysian halal companies will be able to establish partnerships with Turkiye. We are looking forward to building networks to expand our horizon in this region.”
Zahiruddin Basiran, Trade Commissioner of MATRADE Malaysia concurs. “To thrive in today’s global halal market, company owners and entrepreneurs must consider developing brands, cultivating a distinct identity for their products, and engaging the relevant audience,” he said.
“You will go far in the global market if you challenge yourself to think creatively beyond the box,” he added.
For further inquiries, kindly contact: Ms. Ungku Irdina Al-Juffa Marketing & Corporate Communications My Events International Sdn Bhd irdina@myeventsinternational.com M: +6017 258 0499